BPJ WIRE2025-08-30FEATUREMembers only13 min read
BPJ FEATURE

What $7 billion says about the great shift to the “wrapping step”

The main battleground for AI chips isn’t only smaller transistors. Advanced packaging investment is rewriting where profit sits—and what print companies can win in the back end.

In Peoria, Arizona, Amkor announced the groundbreaking of an advanced packaging and test campus. The investment is up to $7 billion. It sounds like a semiconductor story. But what’s really happening is a shift in the center of the performance race—from the machines that make chips to the steps that “wrap” them into shippable parts. It’s a pattern print companies have seen before: profits migrating downstream.

Gathered with AI. Thought through on the shop floor. Written for the future of print.

BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.

Translated from Japanese by AI. The Japanese original is authoritative.

What $7 billion says about the great shift to the “wrapping step”

Estimates for the advanced packaging market can vary widely—even if you look only at 2025, figures range from $41.7 billion to $45.13 billion. The gap is about $3.43 billion, and it seems less about disagreement on growth than about definitions: what exactly counts as “advanced packaging.” Printing has the same problem. Even within “finishing,” the market size changes depending on whether you count only binding—or also inserting and mailing.…

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