A Membership Card Only 70+ Fans Still Receive — After “Belonging” Moves to an App, What Work Stays on the Floor?
The moment a membership card becomes an in-app “pass,” does print shrink—or does responsibility grow? From fan-club “exception design” and perks logistics, we recount the next revenue pool for printers.
In 2026, FC Barcelona’s membership card becomes digital by default, and only members aged 70 and above will receive a physical card by mail. Even after the card moves from plastic to app, print and logistics don’t disappear—not because fans are more passionate, but because of “exceptions” and game-day operations.
Gathered with AI. Thought through on the shop floor. Written for the future of print.
BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.
Translated from Japanese by AI. The Japanese original is authoritative.
In 2026 at FC Barcelona, the membership card is basically “digital only.” And yet one exception is explicitly written in. Members aged 70 and above will receive a physical card mailed to their home.
What a printing company should see here is not the simplistic story of “digitalization = less printing.” After proof of belonging moves into an app, the first thing a club is forced to design is how to run exceptions without triggering backlash or freezing the front …
The rest is for members
Read the full article. Our feature reports also carry an archive-grade one-page brief (BPJ VISUAL BRIEF) — every figure with its source.
Already a member? Log in
Sources
- FC Barcelona公式 / 2025-11-13
- FC Barcelona公式
- Grand View Research
- Fortune Business Insights
- Mordor Intelligence
- GlobalResearch（Market Research Future要約）
- 北海道日本ハムファイターズFAV（入会案内）
- 北海道日本ハムファイターズFAV（FAQ）
- 鹿島アントラーズ公式 / 2026-07-15
- Jリーグ公式ストア（FC大阪ファンクラブ案内）
- Fulham FC公式 / 2025-08-04
- Reddit（r/degoogle投稿） / 2026-02-07
- 千葉ロッテマリーンズ公式 / 2023-01-06
- 北海道日本ハムファイターズ公式
- 日本トータルテレマーケティング（導入実績）
- Apple Developer
Beyond Printing Journal — read the world through print, and print the future.