In the 2.3% counterfeit era, what print sells is the “decision procedure”
The line between real and fake can’t be drawn with holograms and microtext alone. In an era of 112 million items detained at borders and 15+ million seized in e-commerce, what should a printing company actually deliver?
In 2024, EU authorities detained about 112 million counterfeit items. That same year, Amazon said it “identified, seized, and disposed of” more than 15 million counterfeit products. The border between real and fake is starting to be drawn not in factories, but at borders and on platforms.
Gathered with AI. Thought through on the shop floor. Written for the future of print.
BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.
Translated from Japanese by AI. The Japanese original is authoritative.
Whether something can be reproduced in one minute is decided brutally on the floor. At a customs desk, an e-commerce returns center, or the back room of a used-goods buyer, the person making the call is busy. Authentication is not connoisseurship. It is a job step.…
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Sources
- OECD/EUIPO / 2025-05-01
- EUIPO / European Commission DG TAXUD
- 日本国 財務省 / 2025-05-14
- Amazon
- WHO / 2024-12-03
- MarketResearch.com（LP Information）
- MarketResearch.com（360iResearch）
- TOPPAN Holdings（ニュースリリース） / 2025-04-03
- TOPPAN（製品ページ）
- DNP（大日本印刷）
- Digimarc（ブログ）
- arXiv（プレプリント）
- Frontiers in Blockchain
- Digimarc（プレスリリース） / 2024-02-07
- Digimarc（プレスリリース） / 2025-09-17
- 日本国 特許庁（JPO）
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