Iwrap comparison POP, 7% pay demand, five-color printing on 3D objects — and 7 more | BPJ News
A sheet on the shop floor and one inside a package can move a brand, while rising wages and outsourced-service costs, plus printing on 3D objects, are redrawing the boundaries of pricing and equipment.
A shelf POP more prominent than the packaging label drew a manufacturer’s rebuttal. A package insert triggered a backlash against its brand after buyers opened the product. Meanwhile, higher wages and external-service prices, along with direct printing on 3D objects, are forcing a rethink of manual pricing and the scope of equipment.
Gathered with AI. Thought through on the shop floor. Written for the future of print.
BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.
Translated from Japanese by AI. The Japanese original is authoritative.
On the shop floor, cases have emerged in which manufacturers push back against comparison POP more conspicuous than packaging labels. Alongside wage increases, rising freight and maintenance costs are squeezing print companies’ margins. In BPJ’s view, the ability to consolidate pre- and post-output processes through color management and printing on 3D objects could become a condition for winning work.
A ¥1.4-per-bag comparison POP called it “equivalent” to Iwrap…
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