A price list frozen for 10 years is what breaks your price-increase talks
In an era where pass-through is 54.2%, can printers design pricing operations—not just “update the rate card”
When JAGAT wrote that some companies haven’t updated their sales price list in more than 10 years, plenty of people on the floor probably winced. The real problem isn’t the stale numbers. It’s that the organization no longer has update authority, supporting data, or a way to handle exceptions. Only companies that treat price as a decision process—not a table—will protect gross margin and choose which work to take.
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Translated from Japanese by AI. The Japanese original is authoritative.
Some companies haven’t updated their price list in more than 10 years. JAGAT (the Japan Association of Graphic Arts Technology, an industry body) pointed out that the rate cards used by sales teams were created “10 years, or even longer” ago—and are now effectively impossible to update.…
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