A “talking” label becomes a returns liability the moment you apply it
With Avery Dennison’s AD Visi BLE labels, the profit isn’t in print price. The game is who controls—by contract—the boundaries between application, activation, and the inspection log.
A label under 1 mm thick can keep broadcasting “I’m here” from as far as 100 meters away. What will matter on the floor isn’t that the radio is new. It’s who gets to decide whether one “not detected” case counts as a defect—and who pays the loss.
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Translated from Japanese by AI. The Japanese original is authoritative.
A label on the side of a shipping unit keeps transmitting after it leaves the building. That assumption is quietly shifting where liability sits in logistics.
Avery Dennison has announced a new Active Bluetooth Low Energy (BLE) label line, “AD Visi.” The initial lineup includes “AD Visi Way” for RTLS (Real-Time Location System) use, and “AD Visi Secure,” which adds a tamper-evidence loop on top of RTLS.…
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