Who Owns Testing Behind a 90%-Plus Cut From 8 Grams?
How much responsibility for liquid compatibility, packing speed and testing costs must a supplier take on to reproduce a reduction of more than 90%?
TOPPAN has launched Sugu Tray, meaning “instant tray,” a paper package whose outer carton becomes a receptacle. The reduction of more than 90% looks large, but the baseline is a conventional hair-color package using an 8-gram plastic tray and a paper carton. Reproducibility will depend on liquid compatibility, the speed of existing packing machinery, and who bears the cost of testing and failures.
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Translated from Japanese by AI. The Japanese original is authoritative.
TOPPAN has begun selling paper packaging whose outer carton becomes a receptacle when opened. Sugu Tray has perforations that users tear before pushing the bottom upward along score lines, turning that section into sidewalls. The box that protected the product becomes a tool for holding its contents after opening.…
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