Suguree Lets TV Creative Change Until 20 Minutes Before Air
As ad-buying deadlines shrink, which printing steps can printers turn into billable services?
What is scheduled to begin in February 2027 is not simultaneous trading across three television networks, but a new company that will operate a shared platform. On the reservation-based service Suguree, creative that once had to be specified three to four business days in advance can be changed until 20 minutes before broadcast. BPJ believes this could widen the deadline gap with in-store promotional materials—but is faster printing really the only thing printers should sell?
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Translated from Japanese by AI. The Japanese original is authoritative.
On the reservation-based service Suguree, creative that once had to be specified three to four business days in advance can be changed until 20 minutes before broadcast. In-store posters and shelf strips, however, do not reach stores across Japan the moment their data changes.…
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