A 5% Premium Worked for the Box but Not the Finish

What should brands and printers measure to judge packaging pricing power and finishing steps on the same basis?

According to official TOKYO PACK 2026 information, 524 companies from Japan and abroad were listed as exhibitors as of July 24. Meanwhile, company disclosures show businesses handling product development, test filling and assortment work, extending the range that packaging companies can price beyond the box itself.

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Translated from Japanese by AI. The Japanese original is authoritative.

A 5% Premium Worked for the Box but Not the Finish

Consumers chose the soft-touch box even at a 5% premium. Yet in the same cosmetics packaging study of 400 people, Hi Rise, a simulated embossing effect, did not win support for a 5% price increase. The relationship is not as simple as adding tactility and raising the price.…

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