France at 48.4, L’Oréal Europe up 8.9%

When PMI and brand sales move in opposite directions, which should packaging companies use to judge demand: order volume, initial runs, repeat orders or finishing work?

France’s October composite PMI fell to 48.4, while L’Oréal’s European sales rose 8.9% year on year on an adjusted basis in the third quarter. Packaging companies need to watch not only business indices, but also changes in volumes, initial runs, repeat orders and finishing work by brand.

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French companies returned to contraction in October. The eurozone composite PMI fell from 53.1 in September to 51.9, but remained above 50, in expansion territory. France, by contrast, dropped from 51.1 to 48.4, while manufacturing fell from 50.6 to 49.3.

48.4 is not the answer on packaging orders…

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France at 48.4, L’Oréal Europe up 8.9%

48.4 is not the answer on packaging orders…

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