A Survey of 100,000 Cannot Set Orders for 40,000 SKUs

Where can printers enter the quantity-setting process when fan profiles must be connected to actual purchases and production constraints?

Dentsu has begun offering Content Planner externally, using content research from more than 100,000 people nationwide. But between a fan survey and deciding how many units to make for each character lies a large gap: purchase logs and the days actually available for production.

Gathered with AI. Thought through on the shop floor. Written for the future of print.

BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.

Translated from Japanese by AI. The Japanese original is authoritative.

A Survey of 100,000 Cannot Set Orders for 40,000 SKUs

Dentsu has begun offering externally an analytics solution built on surveys of more than 100,000 people nationwide. Content Planner, launched on 27 October 2026, covers anime, manga, games, films, artists and more. Its underlying content survey covers more than 100,000 people nationwide.…

The rest is for members

Read the full article. Our feature reports also carry an archive-grade one-page brief (BPJ VISUAL BRIEF) — every figure with its source.

$3 / month

・Full text of every issue, including the archive

・Archive-grade one-page briefs on feature reports — every figure with its source

・Cancel anytime

Become a member

Already a member? Log in

Sources

Beyond Printing Journal — read the world through print, and print the future.

← All issues

A Survey of 100,000 Cannot Set Orders for 40,000 SKUs

Get the weekly digest — free

The rest is for members

Sources