BPJ WIRE2026-11-06FEATUREMembers only14 min read
BPJ FEATURE

Blue Lock’s 30,000 units were not 30,000 heat-press jobs

Once sales and processing volumes are separated, how much of the workflow can a printing company bundle?

The Blue Lock and Japan national team uniform campaign sold 30,000 units through participating Xebio Group channels in two weeks. But only 12 locations offered on-the-spot heat pressing. Separate those two figures, and the work a printing company needs to price takes on a different shape.

Gathered with AI. Thought through on the shop floor. Written for the future of print.

BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.

Translated from Japanese by AI. The Japanese original is authoritative.

Blue Lock’s 30,000 units were not 30,000 heat-press jobs

30,000 Japan national team uniforms sold in two weeks. They were sold through participating Xebio Group channels, and the 30,000 units were not the number of in-store heat-press jobs. Taisei Tanaka explains that this sales figure was the highest ever across the participating channels.…

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