Unread mail still moves $20 billion
As New Year’s cards shrink, the global market still clocks “slight growth.” For printers, the question isn’t whether paper survives—it’s which uses survive, and where the profit sits.
In the year people said “paper cards are over,” the US premium card chain Papyrus shuttered 254 stores. Yet the global greeting card market is still estimated at about $19.8 billion in 2025. Media that never shows a read receipt hasn’t disappeared—it has survived by narrowing its use cases.
Gathered with AI. Thought through on the shop floor. Written for the future of print.
BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.
Translated from Japanese by AI. The Japanese original is authoritative.
Growth rates split—even when everyone says they’re measuring “the same market.” What’s different?
Estimates for the greeting card market diverge—even though each report claims to describe the same “market.” First, here are only the numbers we can verify from the public snapshots.…
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Beyond Printing Journal — read the world through print, and print the future.