3.37 billion pieces of election mail — and the business of delivering it all at once
Even if social platforms grow, posters and direct mail won’t disappear. Regulation, reach, evidence, and logistics keep election spend flowing to paper.
In the 2024 U.S. election, the postal system delivered 3.37 billion pieces of political and election-related mail. Even as total mail volume shrinks, election season still moves paper in mountains. In the age of “digital elections,” why do posters and direct mail remain? The reason isn’t persuasion. It’s the ability to distribute—completely, all at once.
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Translated from Japanese by AI. The Japanese original is authoritative.
In the 2024 U.S. election, the postal system delivered 3.37 billion pieces of political and election-related mail. Total mail volume overall was 112.5 billion pieces in 2024 and 108.7 billion pieces in 2025. In an industry that’s contracting, elections alone still create a “mountain of volume.”…
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