When AI labels arrive, can printers sell “delivery with an audit trail” as a product?
The EU AI Act’s transparency duties kick in in August 2026. For images, PDFs, and packaging, who inspects provenance, who stores it, and who explains it?
On August 2, 2026, the EU AI Act’s transparency obligations (Article 50) begin to apply. Disclosure that images, video, or audio were “artificially generated or manipulated” won’t stay on the web. The whole production bundle—packaging, inserts, promotional print, even e-commerce images—moves into audit scope.
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Translated from Japanese by AI. The Japanese original is authoritative.

From August 2, 2026, what’s at stake is less the label—and more accountability
The transparency obligations start applying on August 2, 2026. Just before that, on July 20, 2026, the European Commission published guidelines for Article 50. On the EU’s own pages, you can also see a date stamp of June 10, 2026 for an “AI-generated content transparency Code of Practice.”…
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Sources
- European Commission (digital-strategy.ec.europa.eu) News
- European Commission (digital-strategy.ec.europa.eu) Library / 2026-07-20
- European Commission (digital-strategy.ec.europa.eu) / 2026-06-10
- AI Act Service Desk (EC) - Article 50
- European Commission (digital-strategy.ec.europa.eu)
- C2PA Specification (spec.c2pa.org)
- C2PA Specification (spec.c2pa.org)
- C2PA Specification (spec.c2pa.org)
- C2PA (c2pa.ai) For Developers
- C2PA (c2pa.org) Conformance
- AI Act Service Desk (EC) - Article 99
- BSA (bsa.org) Policy Filing / 2026-07-03
- arXiv / 2026-04-27
- arXiv / 2026-03
- C2PA Specification (spec.c2pa.org)
- GS1 (gs1.org)
- METI (meti.go.jp) Press Release / 2024-04-19
- Digital Agency, Japan (digital.go.jp)
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