That POP photo leaked before launch. Whose goods were they at that moment?
The moment a “source unknown / leaked before distribution” incident hits, the fight stops being about print quality. It becomes a question of bailment, standard terms, and handover conditions—where responsibility actually switches hands. What, exactly, should a printer sell as a service—and what should it refuse?
The campaign hasn’t started, yet store POP and freebies appear on social media first. Nobody can identify the source, the post goes viral, and the field team burns out on recalls and reprints. The core issue isn’t “who leaked it?”—it’s whether you can say, with evidence, “when, and under whose responsibility, it was being held.”
Gathered with AI. Thought through on the shop floor. Written for the future of print.
BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.
Translated from Japanese by AI. The Japanese original is authoritative.
The night before the start date, photos hit social media. Store POP and novelty items are in the shot—though they were not supposed to be out yet. If a store name is visible, the store gets blamed. If it isn’t, speculation spreads with no clear answer to “where did this come from?”…
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