Hitachi targets 1,000 forward-deployed engineers; Google ad tech avoids a breakup; Dyson’s ¥79,800 toothbrush — plus seven more | BPJ News
The center of gravity is shifting from “make and deliver” to “stay on-site and operate”—and profit is starting to hinge on how often the physical artifact gets updated.
Large IT vendors are expanding FDEs (forward-deployed engineers) and moving toward a posture where AI keeps running on the customer’s floor. At the same time, rules around ads, payments, and security are in motion. For printing companies, the mix shifts away from one-off “production” and toward “operations” and “experience design.”
Gathered with AI. Thought through on the shop floor. Written for the future of print.
BPJ WIRE: stories selected and drafted by the BPJ desk from world news, fact-checked against the source ledger — published alongside the editor's own picks.
Translated from Japanese by AI. The Japanese original is authoritative.
Hitachi has set a policy to increase its domestic FDEs to 1,000 within FY2026, and Seven & i announced a capital and business alliance with SoftBank, PayPay, and Sumitomo Mitsui Card on July 31, 2026. Seven ministries and agencies including the Digital Agency have asked major SNS platforms to take measures against impersonation scam ads, setting an October 16, 2026 reporting deadline and a March 16, 2027 results submission deadline. OpenAI expanded Daybreak by showing Bl…
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